In February 2025, I had the opportunity to attend the exclusive International Concours of Elegance (ICE) in St. Moritz – made even more special by an invitation from Richard Mille. The event took place in one of the region’s most luxurious hotels, the Badrutt’s Palace Hotel, which provided the perfect setting for this extraordinary event.
A Top-Tier Event
The ICE 2025 attracted classic car enthusiasts from around the world to St. Moritz, showcasing a collection of rare and impressive vehicles. The atmosphere was unique – the cars were displayed on the frozen St. Moritz Lake, with a parade on the ice being one of the weekend’s highlights. It was a stunning spectacle, with the classic cars blending perfectly into the winter landscape. And the best part? We had perfect weather – clear blue skies, sunshine, and crisp winter air, which made the event even more magical. The event stood out not only for the technical sophistication of the vehicles but also for their elegance and design. The Elegance Competition rewarded the finest models in various categories, highlighting the passion and dedication that went into restoring these classics.
St. Moritz and the Badrutt’s Palace Hotel
The Badrutt’s Palace Hotel was the ideal base for experiencing the event. With its stunning location and understated luxury, the hotel provided an exclusive atmosphere to unwind after a thrilling day. The combination of sporting elegance and the charm of St. Moritz made this stay unforgettable.
The ICE 2025 was not only a paradise for classic car lovers but also a true highlight for anyone who enjoys the perfect blend of automotive artistry and luxury lifestyle. It was an event that impressed through both its vehicles and the special vibe of St. Moritz.
The Big ICE Party
On the final evening of ICE 2025, the grand ICE Party took place at the Badrutt’s Palace Hotel – the perfect way to end an incredible weekend. The party offered a fantastic opportunity to celebrate the event in style, mingle with other guests, and toast to the unforgettable moments of the past few days. It was the crowning touch to an event that will stay with me for a long time.
The ICE 2025 in St. Moritz was an event that became a true highlight of my year. The mix of automotive elegance, breathtaking scenery, perfect weather, and the exclusive atmosphere made it an experience I won’t forget. It’s an event that truly shows how cool and diverse St. Moritz is – and why the I.C.E. is a must-see for any classic car enthusiast.
